Lovin’ Oven, founded in 2012, is the delicious product of a pastry chef’s skill applied to a strict set of rules: Gluten-free, dairy-free, and soy-free. Going beyond that already daunting task, all of their products are free of at least 6 of the top 8 allergens [source] most commonly associated with US consumers. That’s a tall order for many products, but in the world of baked goods, a monumental task while still maintaining a high quality standard for taste.
Head pastry chef and co-owner Ashley Coates has faced many challenges in her previous 10 years inventing and executing as a pastry chef in fine dining restaurants around the Houston, Texas area. Joining forces with her mother and sister in 2012, Lovin’ Oven began as a set of basic recipes purchased from another company. While the recipes provided a starting point, Ashley insists that the quality and taste in the product today has only shadows of those original recipes.